User Acquisition · Performance Marketing

Duong Tien

UA Marketer — Performance Marketing & User Acquisition

Nearly 3 years in Performance Marketing and User Acquisition across Gaming, Agriculture, Beauty and Sports, running campaigns in Europe, the United States, India and Brazil. I scale acquisition with structured creative testing, clean tracking and data-driven optimization.

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Binh Thanh, Ho Chi Minh City Meta · Google · TikTok Ads
Portrait of Duong Tien
$100K–150K
Monthly ad budget
3 years
UA Marketing
5 markets
VN · EU · US · IN · BR
3
Years in performance marketing
$150K
Peak monthly ad budget
$6K
Daily ad spend managed
4B₫
Peak monthly revenue supported
20–30
Video creatives per week
5
Markets across 3 continents
Career Objective

Performance marketing with a testing-first mindset

UA Marketer with nearly 3 years of experience in Performance Marketing and User Acquisition across Gaming, Agriculture, Beauty and Sports. Experienced in international markets including Europe, the United States, India, and Brazil. I focus on the full acquisition loop — audience research, campaign structure, creative testing and funnel optimization — to grow ROAS and lower CPA at scale. Seeking to deepen my expertise in Performance Marketing and User Acquisition.

Thu hút người dùngTest creativeROAS OptimizationCPA OptimizationData Analysis
NameDuong Tien
RoleUA Marketing
ExperienceNearly 3 years
IndustriesGaming · Agriculture · Beauty · Sports
LocationBinh Thanh, HCMC
Birth year2002
Work Experience

Nearly 3 years of hands-on User Acquisition

Four roles across four industries — agriculture, beauty clinic, gaming and sports apps — spanning five markets: Vietnam, Europe, the US, India and Brazil.

User Acquisition

Foxscore — Football Live Scores App (Pre-launch)
05/2026 — Present
USD 30,000–50,000 / month Meta · Google · TikTok · Apple Search Ads AppsFlyer · GA4 attribution
  • Executed and optimized User Acquisition campaigns across Meta Ads, Google Ads, TikTok Ads and Apple Search Ads, managing monthly advertising budgets ranging from USD 30,000 to USD 50,000.
  • Collaborated with the Product and Creative teams to map the customer journey, identify winning creatives and scale high-performing campaigns.
  • Built and iterated campaign structures, audiences, bidding strategies and creatives to validate acquisition channels ahead of launch.
  • Tracked and optimized early-funnel metrics including CPI, CPA, CTR, CPM, CVR, activation rate, retention and user quality.
  • Worked with Product and Development teams to improve onboarding and conversion flows using campaign and in-app behavior insights.
  • Used AppsFlyer, GA4 and attribution data to monitor acquisition performance and inform scaling decisions.

Meta Ads Specialist

One One Media
07/2025 — 05/2026
USD 6,000 / day spend USD 100,000–150,000 / month Europe · US · India · Brazil 20–30 video creatives / week
  • Managed Meta Ads campaigns for slot-game products across Europe, India, the United States and Brazil.
  • Managed daily advertising spend of up to USD 6,000 while maintaining performance targets across multiple markets.
  • Analyzed and optimized CPA, ROAS, CTR, CPM and conversion rate through audience, bidding, placement and creative iterations.
  • Led A/B testing across creative concepts, audiences and campaign structures to identify scalable winning combinations.
  • Coordinated production of 20–30 video creatives per week and localized ad concepts based on market-level performance insights.
  • Continuously optimized campaign structure and creative strategy to improve User Acquisition efficiency and support scaling.

Meta Ads Specialist

LG Clinic
11/2024 — 06/2025
VND 80M / day budget VND 4B monthly revenue Facebook Ads – Messages
  • Planned, launched and optimized Facebook Ads – Messages campaigns for beauty services: acne scar treatment, dark spots, laser hair removal, skin whitening and more.
  • Managed advertising budgets of up to VND 80 million per day, tracking and reallocating budget based on the performance of each service and campaign.
  • Monitored and optimized key metrics: CPM, CTR, CPC, Cost per Messaging Conversation, lead volume and lead quality.
  • Tracked performance from message → consultation → booking → revenue, supporting monthly revenue of around VND 4 billion.
  • Developed ideas and coordinated video ad production, building multiple angles and creatives for each service group.
  • Ran A/B testing on copy, creative and audiences to reduce cost per message and increase lead volume.
  • Implemented comment seeding and social proof to help increase the number of inbound messages.
  • Monitored daily campaign performance, scaling high-performing ad sets and cutting those with a high cost per message or low lead quality.

Meta Ads Specialist

King Azone JSC
04/2024 — 10/2024
VND 20M / day budget VND 1.2B peak monthly revenue Meta Business Manager setup
  • Planned and executed Facebook Ads campaigns for agricultural and biological crop-protection products.
  • Managed daily advertising budgets of up to VND 20 million and supported peak monthly revenue of VND 1.2 billion.
  • Optimized CPM, CPC, CPA and ROAS through structured A/B testing of audiences, creatives, offers and landing pages.
  • Built and managed Meta Business Manager, ad accounts, tracking setup and landing pages to support campaign operations.
  • Produced and coordinated video ads, voice-overs and multi-format creative assets for ongoing testing and scaling.
  • Analyzed funnel performance to identify conversion bottlenecks and improve campaign efficiency.
Markets

Where I've run campaigns

Multi-market campaigns with localized creative concepts and market-level performance insights.

Slot games (2025–2026) · Agriculture (2024) · Beauty clinic (2024–2025) · Sports app (2026–Present)

Europe

Meta Ads for slot-game products, multi-country localization.

United States

High-volume acquisition with strict CPA / ROAS targets.

India

Cost-efficient scaling with localized ad concepts.

Brazil

Creative-led testing for a fast-growing mobile market.

Vietnam

Agriculture and beauty services: Facebook Ads – Messages, budgets up to VND 80M per day.

Gaming & Mobile Apps

Slot-game products across Europe, the US, India and Brazil: CPI, CPA and ROAS optimization.

Agriculture & E-commerce

Facebook Ads for biological crop-protection products, including landing pages, tracking setup and funnel analysis.

Beauty & Aesthetics

Facebook Ads – Messages for beauty services: scar treatment, laser hair removal, skin whitening and more.

Sports App

Pre-launch acquisition for a football live-scores app: CPI, CPA, activation and retention.

Skills

Toolbox

The stack I use daily to launch, measure and scale acquisition campaigns.

UA Marketing

Running and optimizing acquisition campaigns across Meta, Google and TikTok Ads.

Facebook Ads Meta Business Manager Campaign Structure Audience Research Creative Testing A/B Testing Funnel Optimization

Analytics & Tracking

Setting up tracking and reading the data to decide what to scale and what to cut.

Google Analytics 4 Meta Pixel Conversion API AppsFlyer Looker Studio

Creative Production

Producing and coordinating multi-format creative, fast enough for continuous testing.

Canva CapCut Ad Copywriting UGC Creative Brief Creative Localization

Soft Skills

Working across teams and markets, with large budgets and multiple campaigns at once.

Cross-functional Collaboration Time Management & Deadlines Problem Solving Communication & Reporting Data-driven Decisions Managing Multiple Campaigns
Education

Academic background

2021 — 20243 years

Digital Marketing

Greenwich Vietnam
  • Bachelor's degree in Digital Marketing
  • Graduation classification: Good
Contact

Let's talk User Acquisition

Open to conversations about User Acquisition, Performance Marketing and collaboration. Feel free to reach out — I usually reply quickly.

Send an email Download CV (PDF)
Email
duongtien20082002@gmail.com
Phone
0972965607
Location
Binh Thanh, Ho Chi Minh City